q=%28%E8%A5%BF%29%E8%B4%B9%E5%8D%97%E5%A4%9A%C2%B7%E5%BE%B7%E9%87%8C%E4%BA%9A%E6%96%AF%E8%BF%AA%E8%B4%9D%E6%96%AF%28Fernando+Trias+de+Bes%29%EF%BC%8C%28%E7%BE%8E%29%E8%8F%B2%E5%88%A9%E6%99%AE%C2%B7%E7%A7%91%E7%89%B9%E5%8B%92%28Philip+Kotler%29%E8%91%97&searchType=standard&isFacet=true&view=standard&rows=10&sortWay=score&sortOrder=desc&curlibcode=XHT&searchWay0=marc&logical0=AND rows=10&curlibcode=XHT&searchWay0=marc&logical0=AND